We’re thrilled to announce that efex has signed on for another three years as Official Technology Partner of the Santos Tour Down Under, Australia’s premier cycling event and the first stop on the UCI World Tour calendar.
This renewed commitment means we’ll continue to deliver the technology & support that keeps the event running smoothly, commencing with the 2026 tour from 17 to 25 January.
From our CEO Nick Sheehan, “The Santos Tour Down Under is an iconic event that not only showcases world-class cycling but also celebrates Adelaide and the stunning regions that surround it. As someone who calls Adelaide home, I’m proud that efex continues to play a role supporting this major event, ensuring the technology behind it runs seamlessly."
The partnership
The Santos Tour Down Under isn’t just a race - it’s a premier event that attracts elite athletes, global audiences, and thousands of fans to South Australia each January. Behind the scenes, technology plays a critical role ensuring everything runs with precision. This includes:
- Technology and connectivity for the operations, media & event teams
- Start and finish line connectivity for official timing and global broadcast
- On-the-ground support to ensure technology is always running smoothly
efex King & Queen of the Mountain
An exciting part of our partnership, the green & white dots will once again feature on every race stage with competitors vying for the efex King and Queen of the Mountain jerseys.
efex Mens Stage 5
Quoted by race organisers as 'unrelenting', efex Mens Stage 5 on January 25 isn't one to miss. From the start line in Stirling, the 169.8km course loops through the Adelaide Hills with a 2km climb to the finish line.
Tune in to the Seven Network to catch all the racing action live from 17 January.
